If you believe that debt collection will migrate to emails in the future you must read this now

Let’s face it the collection industry as we have known it for the last 50 years will never be the same again. With regulators and clients controlling most of the agencies and law firms processes, there is little chance for an operator to find ways to reduce cost while maintaining compliance and increasing results. But if you agree that phone call will be the last option in debt collection and electronic communication will be the new channel to the consumer then you will be very interested in what I have to say.
It is my belief that emails and texting Will be the wave of the future incompliant debt collection. But the wave of the future is already here. What many of you have not spent the time and ever to contemplate is just how you will not only send but track those emails. The power of the email is not realized  until the consumer opens it and then hopefully reacts to its content in some way.
Most current software packages can send an email, but that is not enough to do business electronically. The marketing world has been sending blast emails with the tracking functions for many years and this is the type of technology that the collection industry must embrace. The ability to not only send an email, but track when it is opened, track which offer was clicked on, what time of day it was opened, doing IP reputation work and much more will be required for agencies and law firms who desire to do business electronically.

Lighthouse Consulting has developed Soft Wave Collections which is aelectronic communication strategy that sends soft waves of pre-written set of messages to consumers over time. These messages often take the form of emails and texts, although other media can also be used. Soft Wave campaigns are distinct in two ways: (1) the timing of the messages follows a pre-determined course; (2) the messages are sent in an automated fashion applicable to a specific behavior or status of the consumer.



So if you’re a naysayer, you’re asking questions like “How do i get the consumer to opt-In to my email campaign?” Or maybe you’re saying “ My client won’t let me do that.” well I have solutions for all your excuses. Once again and if you believe that emails are the future of debt collection, then you need to talk to lighthouse consulting about our Soft Wave Collections.

I remember when collections was simple. By Phillip W. Duff

Collections processes used to be simple but actual debt collections was not easy here is a great example of a payment process in the 80’s; The debtor, yes they were called debtors back then, agreed to send you 12 postdated checks for $56.11 each to pay his Shell Oil bill. You talked to him at his work so he had to go home to get the checkbook and write out 12 checks dated one month apart. Then since you created such a sense of urgency in getting the payment ASAP he goes to the Greyhound bus station with the checks. Remember this is before FED Ex, UPS, Express mail…The debtor sends the 12 checks on Greyhound Package Express and it arrives 2 days later at our local Greyhound station for pick up after transferring from bus to bus. The collection manager drives to the bus station daily to pick up our packages and then they are posted to the account. BTW the second check usually bounced.
Collections used to be simple. You needed the collection system to show you the account and that’s it. The collector did the rest – send a letter, set dates ahead….. All the hard work was to train the staff to perform the tasks well.
I was a collector at GC Services when that first collection system of record showed up in the early 80’s. We moved from ledger cards to that system, and eventually it worked well, to bring up the account. This was easier than finding the ledger card – trust me! And that is all we needed, and that is what the system was designed to do – show the account, period. Name, address, phone number, amount owed, letters sent and notes – that was it.

Today, we cannot let the collector make the decisions on what account to call, when and where to send letters, skiptrace or most other activities. We now desire the business rules to determine the account flow and frequency of calling, so we need much more control. 

Add compliance, consumer lawsuits, client requirements, educated consumers – and it’s suddenly got very, very complex. We need a system that can stop that collector from making the call or sending the letter. Ironic huh?
Now let’s add in the volatility in the collection software marketplace. Providers are often changing ownership by sale or merger, and this changes the focus with each ownership change. Can you trust your software to a company that was just purchased? Or one that just merged with the competition?

Why would you go with company that has 5 versions of software and some of those versions have failed to sell or work properly and were recalled? What are they trying to do? 

As a consultant to the collection industry I could align myself with any vendor so why do I choose Quantrax and RMEx? it’s simple. It is the best software solution for my clients. 

Quantrax was built in a way that other systems have not embraced change and innovation, and that structure and the power of an IBM platform will be the wave of the future. So get on the boat now or later. It’s up to you. By being positioned for the future you will be the future. Quantrax has had one owner and in fact, the same owner from its inception to today. With only one vision for the last 25 years, to create the most powerful EXPERT collection system on the planet. 

If you want to see all the major differences between RMEx and other systems just take a 1 hour demo. Face it, you’re going to change software at some point. Why wait?

What kind of leader are you most like Captain Kirk, Richie Cunningham or Archie Bunker?

Archie Bunker from the 70’s sitcom “All in the Family” was known for not accepting change easily. He preferred to stay in his own world, even though the world was passing him by.
“If everything is good in the henhouse you don’t have to go out for eggs”.
He was fine watching the changes around him while trying as hard as possible to ignore them.
“He’s got some grand strategy that he can’t revulge.”
If you are like Archie as a CEO, then you are going to have some issues in the future as the industry continues to become more complex. As you add regulations and client restrictions to today’s intricate collection process you will need better tools, better people and better processes. If you are like Archie Bunker and not so willing to embrace technology and new ways of doing business, it is very likely that you will be left behind.
Maybe you are a little bit more like Richie Cunningham from” Happy Days”? Richie tries to be innovative and new, but was never very successful. He was only willing to take limited chances and therefore he had only limited success.
Come on, Fonz, haven’t you ever dreamed?
If you are a leader in the image of Richie Cunningham, it is likely that you are considering making changes to your business but it is seldom that you actually do anything new. You are constantly dreaming of a better and more efficient business platform, while you continue to work on the platform you currently have.
Maybe you’re like Capt. James T. Kirk from the original “Star Trek” and you are looking for new frontiers and bold new ways to do business? If this is the case, you will probably find them. 
“You know the greatest danger facing us is ourselves, an irrational fear of the unknown. But there’s no such thing as the unknown — only things temporarily hidden, temporarily not understood.”
If you have the attitude of Captian James T. Kirk, then you will be likely to succeed in the collection industry. But if you are afraid of change like Archie Bunker or do not embrace change or do enough like Richie Cunningham,  you may have difficulty making it to 2020.