Lighthouse Consulting has developed Soft Wave Collections which is aelectronic communication strategy that sends soft waves of pre-written set of messages to consumers over time. These messages often take the form of emails and texts, although other media can also be used. Soft Wave campaigns are distinct in two ways: (1) the timing of the messages follows a pre-determined course; (2) the messages are sent in an automated fashion applicable to a specific behavior or status of the consumer.
So if you’re a naysayer, you’re asking questions like “How do i get the consumer to opt-In to my email campaign?” Or maybe you’re saying “ My client won’t let me do that.” well I have solutions for all your excuses. Once again and if you believe that emails are the future of debt collection, then you need to talk to lighthouse consulting about our Soft Wave Collections.