It’s Good To Be Crazy, It Opens Up So Many More Options

I have been called many things in my career and crazy was included. I have always looked at problems differently even when I was a child. My first job at age 15 was in a donut shop and I told the owner on the second day of my employment that he should move the machines closer together to reduce the mess on the floor and reduce lost icing which is what was all over the floor that was my job to clean. Of course he looked at me with the eyes of an adult being told what to do by a snotty nosed kid that was working for $2.25 hourly. But two weeks later he moved the equipment just as I suggested.

It was quite crazy to tell your boss how to run his business but thats what I have been doing ever since. As a consultant to the debt collection industry my job is to tell successful business owners how they can be more successful. To tell them how they can improve their processes and strategies to reduce costs and increase collections. You have to be crazy to tell a collection agency owner how he has left money on the table, how he has failed in spite of his success. Its a fine line.

But the truth is doing debt collection the way we were all taught by the masters will no longer work. The business has changed so much that just making the calls will not result in the best results. You have to have a strategy and and great technology in place.

What I find in most engagements is that the agency has the view of the technology they need but they do not have the expertise to set up the strategies. For example most agencies have realised that a self cure strategy must exist so they spent lots of time looking at online payment sites and then picked one because of some features they saw in the demo. But when they set up the technology and begin to use it they do not get the results they are looking for. The problem is in most cases the way they set up the technology. The most common mistake I see starts with the login for the debtor. Recently when looking at a new clients pay site records I noticed that 45% of the people who came to the site abandoned because they could not log in. They agency was requiring that the debtor have the account number to login and many debtors did not have the letter in front of them. Also most of the debtors were on cell phones and the site was clunky on a cell phone interface. I had them change the login to their last name and last 4 of their SSN and the abandonment rate reduced to 8% from 45%.

So todays strategies are outside the box we were taught by the masters. They also include things that the old school collectors never imagined, emails, voice mail drops, messages on hold music, text messages, social media and so much more. Creating all these stratagies to get the debtor to login and pay online are new to the industry and do not fit the methods of normal debt collection. What should the email say and not say? Is it best to dunn the debtor with an email or just lightly push them to login and explore payment options? This is where you need a professional.

I practically invented self cure and I have been helping agencies to set up the surrounding strategies that drive that debtor to the payment site. The wording and timing of emails, voice mail drops and other communications that follow a specific strategy are the most effective. I have been doing this longer than anyone so my failures have now driven my success in this field. I had to get crazy to figure the best strategies as the traditional collection tactics I was taught decades ago were not effective.

The second biggest mistake is not setting up the reporting to evaluate the strategies. If the debtor was sent a letter, received 2 phone messages and a voice mail drop which one was the strategy the made them go online and pay the balance in full? You need to know that to evaluate the strategies. Most pay sites are not connected to your system in a manner that these straggles are identified to a reporting system. I can help you cover those gaps so you can get the data.

Are you getting the best results you can from your self cure strategies? Need a tune up? Lighthouse Consulting is the answer. Just a 5% increase in online payments can mean thousands of dollars of profit more each week for most agencies.

Give Phillip w. Duff a call at 305-853-8773 for more info my services.

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